You can search for “living room decor” with your chosen style such as modern, minimalist, classic, mid-century modern, etc. For example, say you’re looking to redesign your living room. You can then save these Pins to Boards that you create, name, and organize based on the categories you choose. Pinterest describes itself as a “visual discovery engine” that allows you to search for “Pins” spanning a variety of different areas, for example home decor, crafting, cooking recipes, fashion, and more. But what does this actually look like in practice? Despite relatively “low” user numbers, over 360 million people worldwide visit Pinterest each month to help them plan and visualize their next purchases. As a result, if you’re looking to impact people’s buying choices, then you need to be advertising on Pinterest. Although Pinterest has fewer users than some of the other big social media platforms, Pinterest is where shoppers come to discover new brands and decide what to buy next. It’s understandable that you may not be as familiar with Pinterest as a platform.
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